Navigating pastured poultry challenges
If you’ve followed us for long, you know that we’ve been working through some significant challenges that have threatened our ability to continue offering chicken to our customers. That said, we’re not giving up; instead, we plan to double down our efforts with significant investments and new collaborations for 2024 and beyond. This blog post is longer than usual, but because trust and transparency are a high priority to us, I invite you to read along to stay informed. Before diving into the updates, let me first explain the gravity of the challenges that small-scale pastured poultry farmers are up against.